XPost: can.politics, alt.politics.democrats.d, talk.politics.guns
XPost: sac.politics
Canada’s tourism industry is going on an offensive — rolling out ad
campaigns in US border states to lure Americans back to the Great
White North.
US travel to Canada dipped by about 10% in recent months, amid the
raging trade war between the two neighbors.
In one TV ad running across New England and New York, an American
tourist — sporting a baseball cap and matching sweater tied around
his shoulders — sheepishly whispers to a Canadian hotel front desk
worker that he’s from the land of the free.
The employee looks awkwardly towards him and presses what looks
like some kind of red panic button – before bursting out a smile
and walking across the desk to hug him.
Other ads take more of a practical approach, trying instead to
appeal to American’s pocketbooks.
One billboard campaign simply reminds Americans how much further
their dollar will go north of the 49th parallel.
“$1 USD = $1.43 CAD,” reads the billboard from Destination Ontario,
which has been spotted in Detroit and Cleveland, among other border
towns. “Spend less, do more.”
American tourists make up the bulk of visitors to Canada — last
summer, 78.5%, nearly four out of five visitors to the Great White
North came from the US.
The drop hasn’t been as dramatic as Canadian tourists to the US —
who’ve boycotted the country en masse, leading to a 30-40% fall in
air and land travel.
But it’s sure to make a dent in the tourism industry — according to
Statistics Canada, Americans spent $15.3 billion in the country
last year.
https://nypost.com/2025/06/21/us-news/canadian-tourism-industry- gets-proactive-as-us-visitors-drop/
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