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Book Information
"Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner."—USA Today

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing
on over thirty years of experience helping design professionals turn their passion into profit.

• Marketing and public relations
• Business and financial management
• Human resources
• Project Management
• Product Development

Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual
audience.

Includes case studies and interviews with successful design practices. Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their
experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.

A vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.

Book ID Asin: 1616890185
Book Title: The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)
Book Author: Keith Granet
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $16.19
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $19.51
Book Price: unknown
Book Category: Books, Arts & Photography, Architecture and unknown
Book Rating: 198 ratings
Book Product Detail
Publisher ‏ : ‎ Princeton Architectural Press; 1st edition (August 24, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1616890185
ISBN-13 ‏ : ‎ 978-1616890186
Grade level ‏ : ‎ Preschool and up
Item Weight ‏ : ‎ 8 ounces
Dimensions ‏ : ‎ 8.25 x 1 x 10 inches
Best Sellers Rank: #421,701 in Books (See Top 100 in Books)
#91 in Architecture Project Planning & Management
#163 in Design History & Criticism
#495 in Architectural Drafting & Presentation
Customer Reviews:
4.6 out of 5 stars 198 ratings
Review
"Asking yourself what you would do for work if you didn't need money can help you choose a career. But keeping your business afloat requires financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn,
Richard Meier, and John Merrill to supplement his own years of business knowledge." -- Architect magazine

"Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets." --The New York Times

"Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing one a better bottom line." --Veranda.com

"Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country." --
AIArchitect.org

"The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts
information." --Interior Design

"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could
be applicable to any small-business owner." --USA Today

"A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types." --Lonny magazine

"This is the definitive guide for those looking to start their own design firm. Aimed at a creative audience, the book dispels the idea that business acumen and design savvy are at odds. In it, Granet clearly outlines the steps and tools required to
launch and run a successful design company, interwoven with case studies and interviews with more than 400 design firms and highly lauded architects. Readers of this tome appreciate the information that Granet imparts, which is especially valuable for
budding designers or those about to launch a firm."
- Architectural Digest
Book Review
Name: Ted Bennett
Rating: 5.0 out of 5 stars
Title: I think you’ll like it!
Date: Reviewed in the United States on December 9, 2021
Review: Great book and very informative take on starting and running a design firm. If you’re interested in this topic, I think you’ll like it. We’ll written and easy to read!

Name: Diana Alcantara
Rating: 4.0 out of 5 stars
Title: AWESOME!
Date: Reviewed in the United States on December 22, 2020
Review: Such a great book for anybody starting their company.

Name: Raffy
Rating: 4.0 out of 5 stars
Title: Great book
Date: Reviewed in the United States on October 26, 2012
Review: As an architect outside of the US, this book gives me a clear picture of how an architectural practice is in the US. I like how ideas and basic managerial aspects of an architectural firm is shown here. Also, this book is clearly aimed to us in
this industry - the packaging and page layouts of this book are very well designed. Lastly, I think the interviews with some of the popular architects add great insight.

I do expected more information but at the price of this book, it'll suffice! I guess I just wanted to learn more.

Name: wolfgang ramos
Rating: 5.0 out of 5 stars
Title: Worth buying
Date: Reviewed in the United States on April 10, 2020
Review: Awesome book, I'm 35 years old architect and I'm trying to figure out if I should go on my own, this book will clear a lot of doubts in your path

Name: Chuck Ford
Rating: 5.0 out of 5 stars
Title: A nice addition to anyone's library
Date: Reviewed in the United States on April 1, 2018
Review: I wish I had this book earlier in life!!! It effectively delineates the design business and how to handle certain situations in the profession. I strongly recommend this book to anyone in the design/consulting business. It is a nice read from
cover to cover or a nice reference book for anyone in the profession.//Chuck

Name: CC Allen
Rating: 3.0 out of 5 stars
Title: Good for entry level knowledge
Date: Reviewed in the United States on December 29, 2019
Review: This book is a good reminder for things most savvy business owners already practice. I think it’s most helpful for a very young architecture firm that has not developed a business model yet.

Name: franchesca r.
Rating: 5.0 out of 5 stars
Title: What I wish I learned in college
Date: Reviewed in the United States on April 11, 2020
Review: Step by step and Barney style, this is just what I needed

Name: Michelle Hill
Rating: 4.0 out of 5 stars
Title: Concise Summary
Date: Reviewed in the United States on February 17, 2015
Review: I appreciate how thorough and concise this book is. Keith Granat was able to distill 30 years of experience into a clear and easy to read book. All of the visual aids were extremely helpful in illustrating his points. Well done!

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