• Comcast ad campaign takes aim at T-Mobile FWA [telecom]

    From Bill Horne@21:1/5 to All on Tue Oct 18 17:41:32 2022
    By Jeff Baumgartner

    Comcast recently launched a TV ad and erected a dedicated website
    that takes aim at the capabilities and features of T-Mobile's
    5G-powered home broadband service, charging that they come up short
    when compared to what's delivered via Comcast's wired broadband
    services.

    In what's expected to be the first in a series of ads either targeting T-Mobile's service or perhaps the broader fixed wireless access (FWA)
    sector, Comcast's tongue-in-cheek "Vampires" ad features a family of
    four in a therapist's office lamenting the performance of T-Mobile's
    offering. They complain that their speeds degrade during high-usage
    times during the day, forcing them to access the service during the
    middle of the night.

    https://tinyurl.com/7278kxau

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