• Telemarketing Lead Generators: How Many "Marketing Partners" Is Too Man

    From Bill Horne@21:1/5 to All on Thu Jan 26 20:54:58 2023
    by Ellen T. Berge (Washington) and Shahin Rothermel (Washington)

    For years, lead generators have obtained telephone numbers for their
    clients to call by obtaining the consumer's consent to receive calls
    from certain entities specifically identified by the lead generator. A
    typical model uses language that asks for the consumer's consent, via a checkbox or otherwise, to receive marketing calls from a few of the lead generator's marketing partners named in the consent request.

    A popular variation of this model is to include, instead of a list of
    partners by name, a clickable reference to "marketing partners" in the
    consent language. The specific marketing partners are visible only when
    the consumer clicks the link and views whatever list of marketing
    partner names the lead generator has provided.

    https://www.mondaq.com/article/news/1274056?q=1803232&n=680&tp=5&tlk=12&lk=46

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