By Adam Levy
Verizon's loyal customers may not be so loyal if they can try another
network risk-free.
Verizon (VZ 0.85%) has, by far, the most loyal customers among the big
three wireless carriers, but that could soon change.
Research compiled by Evercore ISI analysts found Verizon's net loyalty
intent remains significantly elevated over rivals T-Mobile (TMUS
1.60%) and AT&T (T 1.10%). Net loyalty intent measures the difference
in the percentage of customers planning to leave a carrier versus
those planning to stay. Verizon's customers remain loyal even after it
pushed through a price increase last summer, and its network advantage
has disappeared in the 5G era.
https://www.fool.com/investing/2023/02/11/this-new-technology-could-destroy-1-of-verizons-bi/
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