• T-Mobile to scrap 5G reliability ads [telecom]

    From Bill Horne@21:1/5 to All on Sun Mar 26 10:16:15 2023
    Jeff Baumgartner, Mike Dano, Nicole Ferraro and Phil Harvey discuss
    cable versus fiber, consumer broadband labels and potential roadblocks
    to BEAD program rollouts. The editors also discuss why T-Mobile will
    need to re-think its 5G advertising strategy and whether TikTok is now
    cooler than ever in The Notebook Dump for the week ending March 24.

    The stories covered include:


    * Omdia's Jaimie Lenderman on how cable is speeding ahead on network
    upgrades

    * Consumer advocates, industry groups still quibbling over broadband
    label rules

    * 'Buy America' restrictions could bog down BEAD

    * T-Mobile urged to stop using 'fast,' 'high-speed' or 'reliable' in
    FWA ads

    * Comcast fights mobile ad complaint lodged by AT&T

    https://www.lightreading.com/5g-and-beyond/the-notebook-dump-t-mobile-to-scrap-5g-reliability-ads/v/d-id/784031

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