By John Eggerton

Self-regulatory body NAD said TV ad pitch was unsupported

An advertising self-regulatory body has told T-Mobile's home internet
service it should stop making the implied claim in its TV commercial
that consumers can save 50% over the price of cable broadband and
other home internet competitors and T-Mobile has agreed, though says
it does not agree with the National Advertising Division (NAD) of BBB
National Programs' conclusion the claim is off base.

NAD said it had determined that the “Up to 50%” savings claim is unsupported because few consumers are paying the $105 a month that
T-Mobile uses as its basis for comparison from the FCC’s benchmark
rates and that the benchmark, rather than an average price but a
public policy metric "set by the FCC to ensure equitable pricing for
rural areas."

https://www.nexttv.com/news/t-mobile-agrees-to-drop-home-internet-price-claim


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