useapen wrote:
(Updated with more reactions) Apple’s new iPad Pro isn’t hitting

the

shelves for another week, but the self-described “thinnest Apple

product

yet” is already being crushed because of a new ad.

Released yesterday at a virtual launch by the tech giant ahead of

the new

iPad’s May 15 drop, the minute-long ad is called Crush. Created by

Apple’s

in-house team, the promo with a soundtrack of the Sonny and Cher

1971 tune

“All I Ever Need Is You” literally crushes most of the physical

history of

creativity in a heavy-handed manner that makes the New Coke fiasco

of the

Reagan Era look like a near win.

As Apple tries to reinvigorate slumping iPad sales, CEO Tim Cook

praised

the ad and the forthcoming tablet online on May 7 with a “Just

imagine all

the things it’ll be used to create” call-out. That’s Cook’s job,

but the

exec seems to be nearly alone in his POV as the ad has generated a
scathing backlash from almost everyone else.

Among those taking the tech giant, who is facing a Department of

Justice

suit over an alleged illegal monopoly over the smartphone market,

to task

for its sheer insensitivity and misstep are Hugh Grant and Justine
Bateman.

The often acerbic Wonka star took a bite out of Apple earlier

Wednesday:

Hugh Grant
@HackedOffHugh
·
Follow
The destruction of the human experience. Courtesy of Silicon

Valley.

Tim Cook
@tim_cook
Meet the new iPad Pro: the thinnest product we’ve ever created, the

most

advanced display we’ve ever produced, with the incredible power of

the M4

chip. Just imagine all the things it’ll be used to create.

Creed II scribe and Luke Cage creator Cheo Hodari Coker said the ad

was

problematic, really:

Cheo Hodari Coker
@cheo_coker
·
Follow
That Apple ad....is a problem. Not in hip-hop "bad meaning

good" problem.

But a problem problem.
11:52 AM · May 8, 2024

Bill & Ted franchise and Men in Black screenwriter Ed Solomon

tried to see

the demolition from Apple’s perspective:

Ed Solomon
@ed_solomon
·
Follow
“Who needs human life and everything that makes it worth living?

Dive into

this digital simulacrum and give us your soul. Sincerely, Apple.”

Emmy-winning and Directors Guild Award winning Handmaid’s Tale

director

Reed Morano was pretty blunt:

Reed Morano, A.S.C.
@reedmorano
·
Follow
Hey @tim_cook READ THE ROOM, BRO. CUZ THIS SHIT IS ACTUALLY

PSYCHOTIC

Well versed anti-AI activist, former Family Ties star and filmmaker

Bateman was even more blunt in her reaction:

Justine Bateman
@JustineBateman
·
Follow
Truly, what is wrong with you?

In fact, Bateman ever offered up an example of how Apple could fix

their

self-inflicted wound of destruction:

Justine Bateman
@JustineBateman
·
Follow
..@tim_cook, someone corrected your “ad.”

Still, a far, far cry from Apple’s breakthrough

anti-authoritarianism 1984

ad of 40 years ago, the original Crush ad has been watched almost

400,000

times on YouTube since its release on Tuesday. As is standard with

most

videos Apple puts up on the platform, the comments have disabled.

Might have been the best decision Apple made in this whole

situation.

On the other hand, Cook’s tweet of yesterday has been seen 28

million

times, with 7.8 million comments — and the positive ones are like a

needle

in a haystack to find.

Apple, who are usually flawless in their marketing and

communication, did

not respond to request for comment on the Crush ad and the reaction

it has

seen. If and when they do or if Tim Cook himself reacts, we will

update

this post.

https://deadline.com/2024/05/ipad-ad-backlash-crushinghugh-grant-justine-

bateman-1235909002/

Apple = just use android and be free


This is a response to the post seen at: http://www.jlaforums.com/viewtopic.php?p=665044185#665044185

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