The city derived its name from the small community of Moreno, which
became part of the city of Moreno Valley when the city was
incorporated in 1984. Frank E. Brown, one of the founders of the
community of Moreno in 1882, declined to have the town named after
him, but to honor him, the town was named Moreno, Spanish for brown.
https://en.wikipedia.org/wiki/Moreno_Valley,_California
"What's in a name? That which we call a rose. By any other name would
smell as sweet."
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