Elon Musk and X a year on: Four problems he needs to fix
A year ago, having just bought Twitter, Elon Musk walked into its HQ
carrying a sink. "Let that sink in" he quipped - then fired a large
swathe of staff.
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The challenge
It is difficult to precisely quantify how many people use X because
the company doesn't release those figures. But according to several
analytics firms, X is not used as much as it was.
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Subscriptions vs advertising
The big challenge for X, and Twitter before it, is how to make money.
In pursuit of that goal, Mr Musk has radically cut costs through
lay-offs, a process which has been bruising for staff.
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Hopes for rebound as 'everything app'
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When asked by the BBC earlier this year what this means he said: "I
guess you will have to stay tuned to find out"
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Moderation headache
Filtering out extreme material looks set to be an ongoing problem for
X.
Research by the Centre for Countering Digital Hate showed that X
continued to host nearly 86% of a set of 300 hateful posts collected a
week after they were reported to moderators. The group is locked in a
legal battle with the platform over its claims.
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Imran Ahmed, founder of the group, said: "Musk's 12 months at the helm
of X is a perfect case study of how naive it is to expect digital
platforms to self-regulate."
https://www.bbc.com/news/technology-67226795
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