Our National Taco Tuesday Nightmare Is Now Fully, 100% Over
It's over. It's finally over. The battle to end the trademark
registrations for "Taco Tuesday" began years and years ago, mostly
after Taco John's wielded the trademark haphazardly to occasionally
threaten other taco joints with legal action. Less spotlighted was
Gregory's Bar & Restaurant, which held the trademark for the phrase in
the one state that Taco John's didn't, New Jersey. But, and if you
haven't been following this story I swear to god this next collection
of words forms a true sentence, LeBron James teamed up with Taco Bell
to launch a public campaign to get both trademark registrations
rescinded by the USPTO. As a result, Taco John's finally agreed to
just give up this fight it was doomed to lose. But the owner of
Gregory's Bar & Restaurant, who's name is -- sigh -- Gregory Gregory
(duplicate is not a typo), vowed to fight to keep his trademark in New
Jersey.
But now that fight is over, too. Taco Bell released a statement
indicating that Gregory's has relinquished its trademark as well.
After a months-long battle with a Jersey Shore bar and restaurant over
the trademark for Taco Tuesday, fast food giant Taco Bell said in a
press release Tuesday that the trademark to the name had been
relinquished.
"When we set out to free Taco Tuesday, we did it for all who make,
sell, eat and celebrate tacos," said Taco Bell Chief Global Brand and
Strategy Officer and incoming Chief Executive Officer, Sean Tresvant.
"Taco Bell wants everyone to have the opportunity to celebrate Taco
Tuesday."
Well, that's almost certainly bullshit, of course. Taco Bell wants to
be able to use the phrase "Taco Tuesday", that's why it fought this
fight.
https://www.techdirt.com/2023/10/31/finally-our-national-taco-tuesday-nightmare-is-now-fully-100-over/
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