People sure are pressed about Apple's crushing iPad commercial
Credit where it's due: the commercial for the new iPad Pro is
impeccable. In the commercial, a hydraulic press, like the kind that
crushes Skittles all day on TikTok, slowly descends onto a whole
amalgamation of artistic endeavors. As the large metal plate drops
like Tesla's stock in 2024, it crushes musical instruments and
destroys classical sculptures. Tubes of paint pop like balloons
sending a cascade of color across Apple's carefully constructed canvas
of stuff. Finally, it accomplishes its job. This gathering of
creations meant to represent the whole history of human creativity is
laid flat by the unstoppable force of Apple's hydraulic press.
And then, as the press slowly rises, all of that artsy mess
disappears. What is left behind is Apple's new, beautifully sleek iPad
Pro.
https://www.theverge.com/2024/5/8/24152236/apple-ipad-pro-commercial-artists-ai
https://www.youtube.com/watch?v=ntjkwIXWtrc&ab_channel=Apple
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