Another Super Sunday, another attempt by Bud Light to overcome its
disastrous foray into identity politics.
As you enjoy the Super Bowl on Sunday, pay special attention to one of
the 30-second ads that will be airing during the time-outs.
The ad, which features Shane Gillis, Post Malone, and NFL great Peyton
Manning having fun at a wild barbecue, fueled by bright-blue cans of
Bud Light beer, is no ordinary TV commercial. With its almost
cartoonish celebration of masculine excess, the spot communicates two conventional beer-commercial messages: Bud Light is fun, and Bud Light
is for guys. What makes it notable, though, is a third point, one it communicates only by implication: Bud Light is really, really sorry.
https://www.thefp.com/p/the-sad-saga-of-bud-light
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