As fashion brands create AI ‘twins’ with models’ permission, some believe this
is just another form of exploitation
The impact of AI has been felt across industries from Hollywood to publishing –
and now it’s come for modelling. H&M announced[1] last week that it would create AI “twins” of 30 models with the intention of using them in social media
posts and marketing imagery if the model gives her permission.
In a statement, Jörgen Andersson, the chief creative officer at H&M, described the idea as “something that will enhance our creative process and how we work with marketing but fundamentally not change our human-centric approach in any way”.
Continue reading...[2]
