Kodak's Next Moment: How CEO Jim Continenza Is Reinventing The Brand
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But Kodak still exists, and it's actually a pretty active company.
It's not just their brand licensing; the trademark yellow and red K
adorns all sorts of apparel and other lifestyle merchandise in foreign countries, and brought in about $4 million in the first quarter of
this year. Kodak's high-quality film and printing is still its
top-grossing business, but it's also pivoting into new areas that use
its core competencies. The Kodak of today and the future, CEO Jim
Continenza told me, is a B2B company specializing in chemicals,
materials handling and manufacturing. In May, Kodak announced it was
working on a new $20 million plant in Rochester, New York making
chemicals for the pharmaceutical industry.
https://www.forbes.com/councils/forbeshumanresourcescouncil/2025/07/14/20-key-considerations-before-implementing-a-new-hr-tech-platform/
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