"Good Jeans," is a White Supremacist Dog Whistle With Deep Roots
This is about more than a commercial
American Eagle recently came under fire for their ad campaign
featuring Sydney Sweeney. While their goal was to sell blue jeans, the
theme of eugenics overshadowed it. This worldview is based on the idea
that some racial groups are inherently superior to others. It has been
used to justify racist policies like segregation and forced
sterilization, to name a few. Why is this outdated pseudoscience
resurfacing? The commercial was released at a time when our nation is
adopting socially regressive policies. For example, a group recently established a "whites-only" community in Arkansas; many companies have
rolled back diversity, equity, and inclusion programs, and the current administration has authorized mass deportations that
disproportionately affect immigrants of color. This gives you the
bigger picture. While some insist there's nothing more to this blue
jean commercial than a company using a celebrity to promote a product,
the language in the ad suggests something more nefarious is at play
here.
https://allyfromnola.medium.com/good-jeans-is-a-white-supremacist-dog-whistle-with-deep-roots-f506459226e9
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