Personalized pricing has spread across many industries. Here's how
consumers can avoid it
...
...
Customized pricing - where each customer receives a different price
for the same product - is a holy grail for businesses because it
boosts profits. With customized pricing, free-spending people pay more
while the price-sensitive pay less. Just as clothes can be tailored to
each person, custom pricing fits each person's ability and desire to
pay.
...
Recently, Delta Air Lines announced it would expand its use of
artificial intelligence to provide individualized prices to customers.
This move sparked concern among flyers and politicians. But Delta
isn't the only business interested in using AI this way. Personalized
pricing has already spread across a range of industries, from finance
to online gaming.
...
An old joke illustrates this process. Once, a very rich man was riding
in his carriage at breakfast time. Hungry, he told his driver to stop
at the next restaurant. He went inside, ordered some eggs and asked
for the bill. When the owner handed him the check, the rich man was
shocked at the price. "Are eggs rare in this neighborhood?" he asked.
"No," the owner said. "Eggs are plentiful, but very rich men are quite
rare."
...
Currently, most American shoppers don't bargain but instead see set
prices. Many scholars trace the rise of set prices to John Wanamaker's Philadelphia department store, which opened in 1876. In his store,
each item had a nonnegotiable price tag. These set prices made it
simpler for customers to shop and became very popular.
https://www.pbs.org/newshour/economy/personalized-pricing-has-spread-across-many-industries-heres-how-consumers-can-avoid-it
Working at the antique mall, every customer thinks
it's a yard sale and that they can haggle.
Walmart
Sysop: | Keyop |
---|---|
Location: | Huddersfield, West Yorkshire, UK |
Users: | 546 |
Nodes: | 16 (2 / 14) |
Uptime: | 05:31:23 |
Calls: | 10,387 |
Calls today: | 2 |
Files: | 14,061 |
Messages: | 6,416,799 |