• Forget folding, Apple really wants iPhones with rollable screens

    From badgolferman@21:1/5 to All on Fri Jul 14 14:40:09 2023
    I don't think I would want a rolled up phone. Imagine the bulk of such
    a thing in your pants pocket.

    --------------

    An "iPhone Fold" may already be in Apple's rear-view mirror, as the
    company is diligently pursuing the idea of an iPhone screen that can be
    rolled up when not in use.
    In May 2023, AppleInsider described Apple as being like a dog with a
    bone for how it kept pressing on with rollable screen ideas. Two months
    later, it's back again.

    A newly-revealed patent application called just "Electronic Devices
    With Rollable Displays," is less detailed than some of the previous
    filings. More than even patent applications that were primarily about
    folding screens and only mentioned rollable as an alternative, this one
    reads like a primer for the notion.

    "An electronic device may have a rollable display," it says. "The
    display may be moved between an unrolled state in which the display is
    planar and a rolled state in which a rollable portion of the display is
    rolled up for storage."

    https://appleinsider.com/articles/23/07/13/forget-folding-apple-really-wants-iphones-with-rollable-screens

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  • From sms@21:1/5 to badgolferman on Fri Jul 14 10:08:11 2023
    On 7/14/2023 7:40 AM, badgolferman wrote:
    I don't think I would want a rolled up phone. Imagine the bulk of such
    a thing in your pants pocket.

    <snip>

    https://appleinsider.com/articles/23/07/13/forget-folding-apple-really-wants-iphones-with-rollable-screens

    LG has their rollable OLED TV which is very cool and very expensive.
    Apple adopting that technology for a phone would be interesting, but as
    you stated it is not very practical if it makes the phone into a thick
    roll too bulky to store in a pocket.

    The other issue is that with a foldable you're approaching iPad Mini
    size and Apple has always been sensitive about preventing one product
    line from cannibalizing sales from another product line. It's why there
    is no MacBook that supports an Apple Pencil, and until the Microsoft
    Surface began gaining traction you could not use a mouse with an iPad.

    --
    “If you are not an expert on a subject, then your opinions about it
    really do matter less than the opinions of experts. It's not
    indoctrination nor elitism. It's just that you don't know as much as
    they do about the subject.”—Tin Foil Awards

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  • From Ashton Cook@21:1/5 to nospam on Fri Jul 14 11:40:37 2023
    nospam <nospam@nospam.invalid> wrote

    The other issue is that with a foldable you're approaching iPad Mini
    size and Apple has always been sensitive about preventing one product
    line from cannibalizing sales from another product line.

    apple has *never* cared about that, for very good reason.

    any company that does that is foolish.

    What do you make of the Apple-only marketing decision to make all their SIM iPad tablets not able to make real (POTS) phone calls while nobody else restricted the functionality of the tablet that severely except for Apple?

    Only Apple SIM tablets can't make real (POTS) phone calls (outside VOIP).

    Non-Apple SIM tablets can (even though it may cannibalize phablet sales).

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  • From nospam@21:1/5 to scharf.steven@geemail.com on Fri Jul 14 13:16:30 2023
    In article <u8rvdt$30pv$2@dont-email.me>, sms
    <scharf.steven@geemail.com> wrote:

    The other issue is that with a foldable you're approaching iPad Mini
    size and Apple has always been sensitive about preventing one product
    line from cannibalizing sales from another product line.

    apple has *never* cared about that, for very good reason.

    any company that does that is foolish.

    It's why there
    is no MacBook that supports an Apple Pencil,

    nope, that's not why.

    the reason is because there's no demand for it, mac os is not designed
    for touch, and it's uncomfortable to use.

    and until the Microsoft
    Surface began gaining traction you could not use a mouse with an iPad.

    also wrong, and irrelevant anyway. two entirely different product lines.

    but since you brought up surface, it has no effect on macbook or ipad
    sales. even the apple watch outsells surface.

    <https://photos5.appleinsider.com/gallery/33312-58244-ApplevsSurface-xl.


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  • From Alan@21:1/5 to sms on Fri Jul 14 12:19:33 2023
    On 2023-07-14 10:08, sms wrote:
    On 7/14/2023 7:40 AM, badgolferman wrote:
    I don't think I would want a rolled up phone.  Imagine the bulk of such
    a thing in your pants pocket.

    <snip>

    https://appleinsider.com/articles/23/07/13/forget-folding-apple-really-wants-iphones-with-rollable-screens

    LG has their rollable OLED TV which is very cool and very expensive.
    Apple adopting that technology for a phone would be interesting, but as
    you stated it is not very practical if it makes the phone into a thick
    roll too bulky to store in a pocket.

    The other issue is that with a foldable you're approaching iPad Mini
    size and Apple has always been sensitive about preventing one product
    line from cannibalizing sales from another product line. It's why there
    is no MacBook that supports an Apple Pencil, and until the Microsoft
    Surface began gaining traction you could not use a mouse with an iPad.


    There's no MacBook that supports an Apple Pencil because there's no
    MacBook with a touchscreen...

    ...because touchscreens on computers are terrible.

    <https://www.laptopmag.com/articles/dont-buy-a-touch-screen-laptop>

    And the Microsoft Surface has never "gain[ed] traction".

    <https://www.pcworld.com/article/1483172/microsoft-surface-sales-are-tanking-microsoft-says.html>

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  • From Alan Browne@21:1/5 to Ashton Cook on Sat Jul 15 11:31:17 2023
    On 2023-07-14 13:40, Ashton Cook wrote:
    nospam <nospam@nospam.invalid> wrote
    The other issue is that with a foldable you're approaching iPad Mini
    size and Apple has always been sensitive about preventing one product
    line from cannibalizing sales from another product line.

    apple has *never* cared about that, for very good reason.

    any company that does that is foolish.

    What do you make of the Apple-only marketing decision to make all their
    SIM iPad tablets not able to make real (POTS) phone calls while nobody
    else restricted the functionality of the tablet that severely except for Apple?

    Only Apple SIM tablets can't make real (POTS) phone calls (outside VOIP). Non-Apple SIM tablets can (even though it may cannibalize phablet sales).

    iPads make terrible phone devices. People with iPads generally have a
    mobile phone.

    If you look at it from a marketing perspective, non-Apple tablet makers
    have to throw the kitchen sink at the features list to hope to make a
    sale against all the other tablet makers, including Apple. If that
    means adding phone, then so be it.

    Apple don't. Yet iPads are vastly outselling other tablets brands.

    At end of 22:

    Other: 24%
    Lenovo: 6.2%
    Amazon: 4.6% (didn't even know they rolled their own...)
    Huawei: 6.6%
    Samsung: 23.1%
    Apple: 35.2% -- in prior quarter, Apple was at 49.2%

    PS: POTS is hardwired.

    --
    “If you torture the data long enough, it will confess to anything."
    -Ronald Coase

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