• How Apple has steadily been dropping the 'i' (which can't be trademarke

    From Enrico Papaloma@21:1/5 to All on Mon May 20 22:01:37 2024
    From the first iMac in the 1990s to today, the prefix "i" has symbolized
    Apple - but Apple has been working to get rid of it since the original iPad
    in 2010.

    There is still of course the iPhone and the iPad - but there's no iWatch or iTV, and certainly no iVision Pro. Across hardware, software, and services, Apple named around 30 products with an i following the success of the iMac
    in 1998.

    It's just a letter, but it's so strongly associated with Apple that to this
    day there are people who call the Apple Watch an iWatch.

    They do so even though the last entirely new Apple products named with the
    i prefix were iCloud and iAd in 2011. The last entirely new hardware device
    was the iPad in 2010.

    When Apple began dropping the i

    There is still the iPhone and the iPad, plus the iMac, and iCloud, and iMessage. But over the years, Apple has dropped the iPod and the iSight.

    It's also dropped iBook - twice. First it was the name of Apple's consumer laptop, and then it was the app for buying and reading books on iPads.

    That got renamed Apple Books, and the iBooks Store went the same way. The iTools, iDisk, iWeb, iChat, iSync, and iCal vanished alongside one you
    probably never noticed, an iTunes feature called iMix.

    There's another one, of course, as iTunes is still referenced occasionally.
    The app is called Music and instead of selling tracks, Apple is pushing the Apple Music streaming service.

    We do still have iOS and iPadOS, plus iMovie, but iPhoto has become Photos,
    and today iDVD sounds positive prehistoric.

    The latter three are still officially part of what was called the iLife collection of apps, while Numbers, Pages, and Keynote are still ostensibly
    the iWork apps.

    But the last release of a product called iLife was in 2010, and while iWork
    has fared better, its last boxed release was in 2011.

    It may be just a coincidence, but the iPad was also the last new hardware device that Steve Jobs launched. It is definitely true that Jobs was a proponent of the i prefix because the man who thought of it says so.

    In 2006, Apple gave one of its rare sneak peeks into the future when it
    showed off what was to become its television set-top box. At the time, it
    was called "iTV" - but not for long.


    The UK's Independent Television (ITV) network objected and the box was ultimately released as the Apple TV. At the time, ITV had been running in Britain for just over five decades, so it would have had no difficulty
    proving prior use in any legal case.

    Apple has a tradition of not especially caring whether anyone else is
    already using a name it wants. For the iPad, it may later have spent years
    in litigation protecting the name iPad, for instance, but at the start it
    just bought the name from Fujitsu.

    Or so much more recently that it's not clear whether this has been resolved
    or not, there is the case of the Apple Vision Pro. Before that can launch
    in China, Apple is going to have to find a way to settle a trademark fight
    over the name.

    "There might be marketing experts who say Apple would be crazy to drop the prefix - it's still in front of some of the greatest brands ever," says
    Segall, "but it can't be protected, and for too long there have been
    companies with 'i' internet-connected things, and that's an issue for
    Apple, known for innovation."

    He does also acknowledge that Apple may now be more risk averse over
    changing names, like the way it dropped "PowerBook" in 2006 and replaced it with MacBook. Being so much larger a company now, and therefore with the potential for more jobs to be lost if things goes wrong, Apple may prefer
    to play safe.

    But then there is also the fact that the iPhone is the single most
    successful product in history. Apple could change the name, but it would
    need a reason and just not being as enamored of the letter i as it has
    before, isn't going to cut it.

    https://appleinsider.com/articles/24/05/20/how-apple-has-steadily-been-dropping-the-i-from-its-devices-for-over-a-decade

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Frankie@21:1/5 to Enrico Papaloma on Mon May 20 15:50:17 2024
    On 20/5/2024, Enrico Papaloma wrote:

    From the first iMac in the 1990s to today, the prefix "i" has symbolized Apple - but Apple has been working to get rid of it since the original iPad in 2010.

    There is still of course the iPhone and the iPad - but there's no iWatch or iTV, and certainly no iVision Pro. Across hardware, software, and services, Apple named around 30 products with an i following the success of the iMac
    in 1998.

    It's just a letter, but it's so strongly associated with Apple that to this day there are people who call the Apple Watch an iWatch.

    They do so even though the last entirely new Apple products named with the
    i prefix were iCloud and iAd in 2011. The last entirely new hardware device was the iPad in 2010.

    When Apple began dropping the i

    There is still the iPhone and the iPad, plus the iMac, and iCloud, and iMessage. But over the years, Apple has dropped the iPod and the iSight.

    It's also dropped iBook - twice. First it was the name of Apple's consumer laptop, and then it was the app for buying and reading books on iPads.

    That got renamed Apple Books, and the iBooks Store went the same way. The iTools, iDisk, iWeb, iChat, iSync, and iCal vanished alongside one you probably never noticed, an iTunes feature called iMix.

    There's another one, of course, as iTunes is still referenced occasionally. The app is called Music and instead of selling tracks, Apple is pushing the Apple Music streaming service.

    We do still have iOS and iPadOS, plus iMovie, but iPhoto has become Photos, and today iDVD sounds positive prehistoric.

    The latter three are still officially part of what was called the iLife collection of apps, while Numbers, Pages, and Keynote are still ostensibly the iWork apps.

    But the last release of a product called iLife was in 2010, and while iWork has fared better, its last boxed release was in 2011.

    It may be just a coincidence, but the iPad was also the last new hardware device that Steve Jobs launched. It is definitely true that Jobs was a proponent of the i prefix because the man who thought of it says so.

    In 2006, Apple gave one of its rare sneak peeks into the future when it showed off what was to become its television set-top box. At the time, it
    was called "iTV" - but not for long.

    The UK's Independent Television (ITV) network objected and the box was ultimately released as the Apple TV. At the time, ITV had been running in Britain for just over five decades, so it would have had no difficulty proving prior use in any legal case.

    Apple has a tradition of not especially caring whether anyone else is
    already using a name it wants. For the iPad, it may later have spent years
    in litigation protecting the name iPad, for instance, but at the start it just bought the name from Fujitsu.

    Or so much more recently that it's not clear whether this has been resolved or not, there is the case of the Apple Vision Pro. Before that can launch
    in China, Apple is going to have to find a way to settle a trademark fight over the name.

    "There might be marketing experts who say Apple would be crazy to drop the prefix - it's still in front of some of the greatest brands ever," says Segall, "but it can't be protected, and for too long there have been companies with 'i' internet-connected things, and that's an issue for
    Apple, known for innovation."

    He does also acknowledge that Apple may now be more risk averse over
    changing names, like the way it dropped "PowerBook" in 2006 and replaced it with MacBook. Being so much larger a company now, and therefore with the potential for more jobs to be lost if things goes wrong, Apple may prefer
    to play safe.

    But then there is also the fact that the iPhone is the single most
    successful product in history. Apple could change the name, but it would
    need a reason and just not being as enamored of the letter i as it has before, isn't going to cut it.

    https://appleinsider.com/articles/24/05/20/how-apple-has-steadily-been-dropping-the-i-from-its-devices-for-over-a-decade

    People only just learning the 'i' in iPhone stands for five 'magic words' https://www.mirror.co.uk/news/us-news/people-only-just-learning-i-32791344

    People have been left gobsmacked after learning what the 'i' in iPhone
    actually stands for 26 years after the first i-branded product was
    introduced to the world

    --- SoupGate-Win32 v1.05
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  • From Your Name@21:1/5 to Enrico Papaloma on Tue May 21 11:05:39 2024
    On 2024-05-20 20:01:37 +0000, Enrico Papaloma said:

    How Apple has steadily been dropping the 'i' (which can't be trademarked)

    The "i' was added partly for the opposite reason. "iPad", "iPhone",
    etc. are far easier to trademark than just "Pad" and "Phone", while
    still retaining a simple name that tells you what is in the tin (an
    "iPhone" is a phone).

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Enrico Papaloma@21:1/5 to Your Name on Tue May 21 05:18:57 2024
    On 5/20/2024 6:05 PM, Your Name wrote:
    On 2024-05-20 20:01:37 +0000, Enrico Papaloma said:

    How Apple has steadily been dropping the 'i' (which can't be trademarked)

    The "i' was added partly for the opposite reason. "iPad", "iPhone",
    etc. are far easier to trademark than just "Pad" and "Phone", while
    still retaining a simple name that tells you what is in the tin (an
    "iPhone" is a phone).

    https://www.wired.com/story/the-end-of-iphone/

    It was Segall who persuaded Jobs in 1998 to use "iMac" as a new computer
    name instead of the internally-developed and rather dreadful moniker
    MacMan. (Thank Segall that there was never such a thing as the ManPhone.)

    The iMac-a then radical and lust-worthy machine devised as a ready-out-of-the-box gateway to the internet when other computers were challenging to take online-birthed a long line of Apple "i" products, from
    the defunct iBook (a curvy, candy-colored laptop derided in the '90s as "Barbie's toilet seat") through to Apple's still-current data storage
    platform, iCloud.

    Segall, then a copywriter for advertising agency TBWA\Chiat\Day, remains intensely proud of his 12 years of word-wrangling for Jobs; the 74-year-old
    has written two best-selling books on his time working on Apple's
    advertising account. And, via a career on the speaking circuit, he has benefited financially from his intimate association with Apple's little
    prefix, which initially merely meant a device was internet-ready.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Your Name@21:1/5 to Enrico Papaloma on Tue May 21 18:21:35 2024
    On 2024-05-21 03:18:57 +0000, Enrico Papaloma said:
    On 5/20/2024 6:05 PM, Your Name wrote:
    On 2024-05-20 20:01:37 +0000, Enrico Papaloma said:

    How Apple has steadily been dropping the 'i' (which can't be trademarked) >>
    The "i' was added partly for the opposite reason. "iPad", "iPhone",
    etc. are far easier to trademark than just "Pad" and "Phone", while
    still retaining a simple name that tells you what is in the tin (an
    "iPhone" is a phone).

    https://www.wired.com/story/the-end-of-iphone/

    It was Segall who persuaded Jobs in 1998 to use "iMac" as a new computer
    name instead of the internally-developed and rather dreadful moniker
    MacMan. (Thank Segall that there was never such a thing as the ManPhone.)

    The iMac - a then radical and lust-worthy machine devised as a ready-out-of-the-box gateway to the internet when other computers were challenging to take online-birthed a long line of Apple "i" products, from the defunct iBook (a curvy, candy-colored laptop derided in the '90s as "Barbie's toilet seat") through to Apple's still-current data storage platform, iCloud.

    Segall, then a copywriter for advertising agency TBWA\Chiat\Day, remains intensely proud of his 12 years of word-wrangling for Jobs; the 74-year-old has written two best-selling books on his time working on Apple's
    advertising account. And, via a career on the speaking circuit, he has benefited financially from his intimate association with Apple's little prefix, which initially merely meant a device was internet-ready.

    True, but there are also many other quotes giving various supposed
    "meanings" for the "i", which evolved over time alongside the various
    devices, services, and apps which used it. For example:

    “Steve Jobs said the 'i' stands for 'internet, individual, instruct,
    inform, [and] inspire,'”


    Originally the "Apple Watch" was going to be called the "iWatch", but
    Apple ran into issues when they tried to trademark that name:

    "Apple was unable to name the Apple Watch the iWatch because of
    trademark issues in multiple countries, including the U.S., UK,
    Switzerland, and China."
    <https://secureyourtrademark.com/blog/apple-watch-iwatch-trademark/>

    There are lots of people who still do incorrectly call it the "Apple iWatch".

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Enrico Papaloma@21:1/5 to Your Name on Tue May 21 15:12:04 2024
    On 5/21/2024 1:21 AM, Your Name wrote:
    True, but there are also many other quotes giving various supposed
    "meanings" for the "i", which evolved over time alongside the various devices, services, and apps which used it. For example:

    "Steve Jobs said the 'i' stands for 'internet, individual, instruct,
    inform, [and] inspire,'"

    Originally the "Apple Watch" was going to be called the "iWatch", but
    Apple ran into issues when they tried to trademark that name:

    "Apple was unable to name the Apple Watch the iWatch because of
    trademark issues in multiple countries, including the U.S., UK,
    Switzerland, and China."
    <https://secureyourtrademark.com/blog/apple-watch-iwatch-trademark/>

    There are lots of people who still do incorrectly call it the "Apple iWatch".

    Even Tim Cook called it the iWatch (according to this). https://9to5mac.com/2024/05/20/iphone-should-be-rebranded/

    The man responsible for the i prefix in Apple products says that the
    convention is now meaningless, and that the iPhone should be rebranded.

    That would see a change of name for the iPhone, iPad, and iMac - a
    transition which Apple accidentally began back in 2007 ...

    Segall has many Apple claims to fame, including creative director of the
    Think Different ad campaign and the famous Crazy Ones commercial. But
    arguably his biggest impact was in coming up with i prefix for Apple
    products.

    That began in 1998, when Apple was working on a radically new and friendly
    home computer with a Jony Ives translucent design. Internally, Apple
    referred to the device as the MacMan. Segall urged Apple to use an i prefix
    to play up the then-new Internet connectivity offered by the device. That device, of course, launched as the iMac.

    The i prefix became a staple, with the iBook, iPod, iPhone, and iPad.

    Apple began transitioning away from the i prefix back in 2007, with the
    launch of the Apple TV. This had been widely expected to be branded the
    iTV.

    That move, however, was likely an accidental one. ITV was already the name
    of a TV network in the UK, and it would have been virtually impossible to
    use the branding for that reason. Apple did, of course, revert to the i branding when the iPad launched three years later in 2010.

    Perhaps the first deliberate choice to transition away from the i prefix
    was the launch of the Apple Watch. That too had been expected to be called
    the iWatch, and we can be pretty sure that this was Apple's plan for some
    time, as even CEO Tim Cook slipped up and called it that in 2014.

    --- SoupGate-Win32 v1.05
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  • From Alan Browne@21:1/5 to Enrico Papaloma on Tue May 21 11:42:42 2024
    On 2024-05-20 16:01, Enrico Papaloma wrote:
    From the first iMac in the 1990s to today, the prefix "i" has symbolized Apple - but Apple has ...

    ... continuously "tuned" its trademarks, model names, logos, marketing
    for decades.

    --
    “Patriotism is when love of your own people comes first;
    nationalism, when hate for people other than your own comes first.”
    - Charles de Gaulle.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Alan Browne@21:1/5 to Your Name on Tue May 21 11:44:57 2024
    On 2024-05-21 02:21, Your Name wrote:

    There are lots of people who still do incorrectly call it the "Apple
    iWatch".

    Which Apple don't discourage. ;-)

    --
    “Patriotism is when love of your own people comes first;
    nationalism, when hate for people other than your own comes first.”
    - Charles de Gaulle.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)