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  • apple becoming ad company despite privacy claims

    From badgolferman@21:1/5 to All on Thu Nov 24 23:09:11 2022
    For years, Apple watched Google and Meta make billions by collecting every scrap of people’s data to target them with ads. Now it appears it was just taking notes.

    Apple’s advertising operation follows the surveillance capitalism model of its rivals, using data it collects from various Apple services and your
    Apple account to show you ads in the App Store as well as its News and
    Stocks apps. Notably, these are all platforms or services that Apple has complete control over, allowing it to lock out its competitors.

    Apple currently brings in roughly $4 billion from advertising and is
    forecasted to bring in as much as $30 billion by 2026. While these amounts
    are an order of magnitude smaller than the $210 billion Google made from
    its ad services, they represent a change in philosophy for Apple, which
    only earned around $300 million for ads in 2017.

    https://proton.me/blog/apple-ad-company

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From sms@21:1/5 to badgolferman on Thu Nov 24 15:42:23 2022
    On 11/24/2022 3:09 PM, badgolferman wrote:
    For years, Apple watched Google and Meta make billions by collecting every scrap of people’s data to target them with ads. Now it appears it was just taking notes.

    Apple’s advertising operation follows the surveillance capitalism model of its rivals, using data it collects from various Apple services and your
    Apple account to show you ads in the App Store as well as its News and
    Stocks apps. Notably, these are all platforms or services that Apple has complete control over, allowing it to lock out its competitors.

    Apple currently brings in roughly $4 billion from advertising and is forecasted to bring in as much as $30 billion by 2026. While these amounts are an order of magnitude smaller than the $210 billion Google made from
    its ad services, they represent a change in philosophy for Apple, which
    only earned around $300 million for ads in 2017.

    With Google's ad sales stagnant, Meta ad sales falling, and Twitter
    imploding, maybe it's a little late to get into advertising in a big
    way, but right now they're leaving money on the table.

    To me, the attraction of Apple has been that they actually make stuff,
    the company's income is not dependent on selling advertising.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From nospam@21:1/5 to scharf.steven@geemail.com on Thu Nov 24 19:08:13 2022
    In article <tlovgv$oejg$1@dont-email.me>, sms
    <scharf.steven@geemail.com> wrote:

    With Google's ad sales stagnant, Meta ad sales falling, and Twitter imploding, maybe it's a little late to get into advertising in a big
    way, but right now they're leaving money on the table.

    no.

    To me, the attraction of Apple has been that they actually make stuff,
    the company's income is not dependent on selling advertising.

    yet you bash it at every opportunity.

    you're not fooling anyone.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Calum@21:1/5 to sms on Fri Nov 25 05:53:19 2022
    On 25/11/2022 0:42, sms wrote:

    To me, the attraction of Apple has been that they actually make stuff,
    the company's income is not dependent on selling advertising.

    What Apple's does is market stuff.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From nospam@21:1/5 to com.gmail@nospam.scottishwildcat on Fri Nov 25 06:40:03 2022
    In article <tlphni$1d9s$1@gioia.aioe.org>, Calum <com.gmail@nospam.scottishwildcat> wrote:

    What Apple's does is market stuff.

    all companies do.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Calum@21:1/5 to nospam on Fri Nov 25 18:04:15 2022
    On 25/11/2022 11:40, nospam wrote:

    What Apple's does is market stuff.

    all companies do.

    Whoooosh.

    Samsung makes (a lot of) stuff.
    Apple only markets (very little) stuff.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From nospam@21:1/5 to com.gmail@nospam.scottishwildcat on Fri Nov 25 12:08:09 2022
    In article <tlqsi2$1pns$1@gioia.aioe.org>, Calum <com.gmail@nospam.scottishwildcat> wrote:



    Samsung makes (a lot of) stuff.
    Apple only markets (very little) stuff.

    both market their products.

    samsung buys a *lot* of ads.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Calum@21:1/5 to nospam on Fri Nov 25 18:39:42 2022
    On 25/11/2022 11:8, nospam wrote:

    Samsung makes (a lot of) stuff.
    Apple only markets (very little) stuff.

    both market their products.

    samsung buys a *lot* of ads.

    Whooosh.

    Not only does Samsung make a lot more stuff than Apple
    but Apple buys a lot of their smartphone parts from Samsung.

    Apple buys a lot of ads given how little Apple actually makes.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Rod Speed@21:1/5 to REMOVETHISbadgolferman@gmail.com on Sat Nov 26 07:24:52 2022
    On Fri, 25 Nov 2022 10:09:11 +1100, badgolferman <REMOVETHISbadgolferman@gmail.com> wrote:

    For years, Apple watched Google and Meta make billions by collecting
    every
    scrap of people’s data to target them with ads. Now it appears it was
    just
    taking notes.

    Apple’s advertising operation follows the surveillance capitalism model
    of
    its rivals, using data it collects from various Apple services and your
    Apple account to show you ads in the App Store as well as its News and
    Stocks apps. Notably, these are all platforms or services that Apple has complete control over, allowing it to lock out its competitors.

    Apple currently brings in roughly $4 billion from advertising and is forecasted to bring in as much as $30 billion by 2026. While these
    amounts
    are an order of magnitude smaller than the $210 billion Google made from
    its ad services, they represent a change in philosophy for Apple, which
    only earned around $300 million for ads in 2017.

    https://proton.me/blog/apple-ad-company

    Just more mindless click bait hyperventilating.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Your Name@21:1/5 to Calum on Sat Nov 26 10:17:37 2022
    On 2022-11-25 17:04:15 +0000, Calum said:

    On 25/11/2022 11:40, nospam wrote:

    What Apple's does is market stuff.

    all companies do.

    Whoooosh.

    Samsung makes (a lot of) stuff.
    Apple only markets (very little) stuff.

    Another cross-posting Android moron for the killfile. :-\

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)