On Saturday, April 22, 2023 at 11:58:43 AM UTC-4, ScottW wrote:
The controversial marketing exec behind Bud Light's partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on.
Ad Age reports that "Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser."
ScottW
In this whole affair, her comments were more egregious than Bud using Mulvaney as a prop. She
threw millions of loyal customers under the bus,
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