• Fed-up customers reveal why Starbucks is no longer the king of coffee

    From Leroy N. Soetoro@21:1/5 to All on Tue Sep 3 19:42:14 2024
    XPost: alt.politics.equality, alt.business, alt.fan.rush-limbaugh
    XPost: talk.politics.guns, sac.politics

    https://nypost.com/2024/08/18/us-news/starbucks-losing-customers-thanks- to-high-prices-long-lines-culture-wars/

    Coffee lovers are turning their backs on Starbucks — and there’s no easy
    fix for the coffee giant to restore the lost love.

    According to a report published Friday by the Wall Street Journal,
    customers are tired of the rising costs, long wait times, and what some
    view as the company’s bad political takes.

    The onslaught cost Starbucks a 6% drop in US orders in the quarter ended
    June 30.

    For Dan Palmer, the skyrocketing price is no longer worth his daily mango dragonfruit refresher.

    “The prices have gone up — a lot,” the 66-year-old Chicago suburbanite
    told the WSJ, pointing out that each cup costs upward of $6.

    “It’s not a deal in any sense of the word.”

    Palmer is not the only one who has consciously stopped eating out in the
    face of a looming recession — nearly 40% of consumers reported spending
    less on takeout, according to a survey by Revenue Management Solutions.

    Many others are turning toward cheaper competition.

    Brad Pearl, of Spokane, Washington was a dedicated Starbucks customer
    until the high prices and long waits became too much. Now he frequents a
    local coffee shop with cheaper options, saving him roughly $150 per month.

    “It’s really a luxury,” Pearl said of the cost.

    Those who were willing to fork over the money have been turned off by
    another nuisance: long wait times, despite mobile ordering.

    In 2024, more than 30% of customers reported waiting as long as 15 minutes
    for their order, with some even sitting around for up to half an hour, a
    survey by Technomic Ignite Consumer shows.

    Even former Starbucks CEO Howard Schultz admitted there was a failure in
    the mobile ordering system, which filters 30% of business.

    “Everyone shows up, and all of a sudden we’ve got a mosh pit, and that’s
    not Starbucks,” Schultz said on the “Acquired” podcast in June.

    Starbucks has tried to entice former customers back to the chain through a flurry of discount offers and promotions, as well as restructuring
    workflow for faster output, but the company has little wriggle room for
    the culture firestorm it has repeatedly found itself in.

    Both the ideological left and right have set their sights on the coffee
    giant over the years, with each side of the aisle calling for nationwide boycotts.

    The chain was once criticized for not explicitly referencing Christmas on
    his red holiday cups, a move politicians like Donald Trump claimed was anti-Christian, while left-leaning leaders accused Starbucks of
    financially supporting Israel — both of which Schulz adamantly said were
    not true.

    More recently, Starbucks has drawn criticism for allegedly squashing
    employees’ attempts at unionizing.

    Despite its challenges, Starbucks is still a top-performing US company and
    has seen market growth since its disappointing quarter report.

    Since June, Starbucks stock has jumped nearly 17%.


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