EcoMotion announced its acquisition of Brekr | thepack.news | THE PACK
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All on Wed Mar 5 10:50:37 2025
EcoMotion announced its acquisition of Brekr
Source: official press release Brekr | EcoMotion, the owner of QWIC and
AGU, is proud to announce its acquisition of Brekr, the Dutch brand
renowned for its distinctive electric two-wheelers featuring a unique
design and deep regional connections.
EcoMotion is committed to Brekr’s vision and products, aiming to
preserve its innovative strength and create new growth opportunities
through the restart. “Brekr has quickly established a strong position
with products distinguished by their design, functionality, and local character,” stated Marc van der Plas, CEO of EcoMotion. “We recognize significant synergy benefits in both product development and
distribution. This acquisition adds another distinctive brand to our portfolio.”
Over the upcoming two weeks, EcoMotion plans to familiarize itself with
staff, dealers, and suppliers to facilitate a seamless restart for Brekr drivers. Customers can rest assured that services and deliveries will
proceed without interruption, maintaining the quality they have come to
expect from Brekr.
Brekr’s founders, Niels Willems and Jasper Hagedoorn, have regretfully
filed for bankruptcy following a challenging time marked by supply
issues and the adverse effects of the fatbike debate, despite ongoing admiration for their products. Fortunately, Brekr is embarking on a new
chapter under EcoMotion, with Willems and Hagedoorn staying on to
maintain continuity. They are thankful that Brekr will persist under new ownership that aligns with their vision of sustainable mobility and
design, and they are eager to move forward alongside customers,
employees, and partners.
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