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June 2021 (5/27 - 6/23) Nielsen Audio PPM Ratings Day 2: Records Galore For WHUR

Posted: 14 Jul 2021 02:00 PM PDT https://radioinsight.com/headlines/210734/june-2021-5-27-6-23-nielsen-audio-ppm-ratings-day-2-records-galore-for-whur/



Nielsen Audio has released Day 2 of its monthly four day sweep of ratings
in PPM markets.

Todays releases include Washington DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa/St. Petersburg, Denver, Baltimore,
and St. Louis.

All the numbers can be found at RadioInsight.com/Ratings.


Howard University Adult RB 96.3 WHUR Washington DC is the star of todays releases. WHUR rose from third at a 7.6 share to first in the market with a 9.0. Ratings expert Chris Huff notes that gives WHUR the largest share in station history and its first #1 showing in the market since Summer 2008,
which was the final diary survey for the market. In neighboring Baltimore,
WHUR slipped from a 4.0 to 3.9.

While WHUR soared, Public News/Talk 88.5 WAMU slid 9.5 to 7.9 to fall to second. Hubbard News 103.5 WTOP dropped 8.1 to 7.7. Radio One Adult RB
Majic 102.3/92.7 WMMJ/WDCJ rises 6.2 to 6.5. iHeartMedia AC 97.1 WASH rises
5.9 to 6.0.

iHearts Classic Rock Big 100 WBIG-FM rises 4.8 to 5.4, and Country 98.7
WMZQ trneds up 3.6 4.0 4.3.

Beasley Media Classic Hits 105.7 WROR rises back to the top of Boston with
a 7.6 to 8.2 gain. iHeartMedia CHR Kiss 108 WXKS-FM falls to second 7.7 to
7.3. Beasley Sports 98.5 The Sports Hub WBZ-FM slides 7.0 to 6.4.
iHeartMedia Classic Rock 100.7 WZLX remains in fourth up 6.1 to 6.3.
Co-owned News/Talk 1030 WBZ slips into a tie for fifth down 5.9 to 5.7,
while Beasley Country 102.5 WKLB rises 5.1 to 5.7.

iHeartMedia Conservative Talk 680 WRKO trends down 4.3 3.9 3.7, while
Audacy Sports 93.7 WEEI-FM falls 3.2 2.9 2.5 despite the success of the
Red Sox. iHeartMedia Rhythmic CHR Jamn 94.5 WJMN rises 2.0 to 2.5, while
new Spanish CHR Rumba 101.7 WZRM debuts at a 1.2 share.

Halls Providence market Country Cat Country 98.1 WCTK rises 1.7 to 1.9 for
what Huff notes is a Boston market record as it nips on the heels of iHeartMedias 101.7 The Bull WBWLs 2.1 share.

Cox Soft AC Easy 93.1 WFEZ regains the Miami lead with a 7.7 to 7.9 gain,
while co-owned Adult RB Hot 105 WHQT drops 8.5 to 7.5. Audacy AC 101.5
Lite-FM WLYF rises 6.2 to 7.1. SBS Salsa Zeta 92.3 WCMQ is up 5.7 to 5.8,
while Univision Spanish AC Amor 107.5 WAMR slips 5.3 to 5.1.

iHeartMedia Classic Rock Big 105.9 WBGG trends up 3.7 4.1 4.8.

Sinclair News 1000 KOMO/97.7 KOMO-FM rises nearly two share points to tie
for the Seattle market lead. KOMO jumps 4.3 to 6.5, to tie Audacy Rock 99.9 KISW (6.4 to 6.5). Huff notes that is KOMOs largest share since Fall 1991
and first time with a share of the market lead since January 2012.
Bonneville News/Talk 97.3 KIRO-FM falls from first to third 6.6 to 5.9. iHeartMedia Classic Rock 102.5 KZOK jumps up 4.5 to 5.5. Public News/Talk
94.9 KUOW-FM slips 6.0 to 5.3.

After a few months with station record shares, AAA 90.3 KEXP falls back
down to earth as it trends 5.7 4.7 3.2.

iHeartMedia takes the top three spots in Phoenix. AC 99.9 KEZ KESZ leads
with a 6.2 to 6.6 rise, Country 102.5 KNIX jumps 5.5 to 6.0, and Variety
Hits 95.5 The Mountain KYOT is up 4.6 to 4.9. The run of the Phoenix Suns
to the NBA Finals boosts Bonnevilles Arizona Sports 98.7 KMVP 2.3. 2.6
4.7. Hubbard Classic Rock 100.7 KSLX rounds out the top five down 5.6 to
4.7.

Beasley Classic Rock 94.7 WCSX regains the lead in Detroit as it rises 6.8
to 6.9, while Audacy Classic Hits 104.3 WOMC slides 7.2 to 6.4. iHeartMedia Adult RB Mix 92.3 WMXD falls 5.8 to 5.6. Beasley Rock 101.1 WRIF holds at a 5.5, while iHeartMedia AC 100.3 WNIC holds at a 5.3.

Audacy Country 99.5 WYCD jumps up 4.1 to 5.1 this month. Cumulus Hot AC
96.3 WDCD trends up 3.5 4.0 4.4.

The lead in Minneapolis narrows greatly. Hubbard Hot AC KS 95 KSTP-FM falls
9.0 to 8.1. iHeartMedia Classic Hits Kool 108 KQQL trends up to second 6.6
7.3 8.0. Northwestern Media Christian AC 98.5 KTIS-FM surges up 4.8 to 7.9
for third. Public News/Talk 91.1 KNOW-FM trends down 7.7 6.6 5.9, while iHeartMedia Country K102 KEEY falls 6.2 to 5.4.

Also sliding in Minneapolis are Audacy News/Talk 830 WCCO (6.2 5.8 5.2)
and iHeartMedia Sports 100.3 KFAN KFXN-FM (6.6 6.0 5.2).

Audacy Classic Hits 98.1 Sunny-FM KXSN remains in the lead in San Diego
moving 7.0 to 6.7. iHeartMedia Classic Rock 101.5 KGB-FM trends up 4.5
5.5 5.8. Univision Regional Mexican Que Buena 106.5 KLNV holds at a 5.3
share. LM San Diego Rhythmic AC Magic 92.5 XHRM rises 4.9 to 5.2. Two iHeartMedia stations tie for fourth as News/Talk 600 KOGO falls 5.7 to 4.9
and Hot AC Star 94.1 KMYI rises 4.5 to 4.9.

Audacy Country 103.7 KSON trends up 3.6 4.7 4.8 and AC 96.5 KYXY rises
3.4 3.7 4.1, while iHeartMedia CHR Channel 93.3 KHTS-FM slides 5.9 4.7
4.6.

Cox Soft AC 105.5 WDUV rises 7.2 to 8.0 to expand its Tampa market lead. Christian AC The Joy-FM 91.5 WCIE rises 6.1 to 6.4. Cox Classic Rock 107.3
The Eagle WXGL moves 5.7 to 5.6. A pair of iHeartMedia stations jump up to
a fourth place tie. AC Mix 100.7 WMTX jumps 3.9 to 5.0, while 98 Rock WXTB trends 3.9 4.4 5.0.

A pair of Beasley stations slip as Classic Hits Q105 WRBQ trends down 5.7
5.1 4.5, while Country 99.5 WQYK falls 4.7 3.9 3.4. After shifting from
a mix of RB and Hip Hop to just Hip Hop in May, iHeartMedias 95.7 The Beat
WBTP slides 3.3 2.8 2.0.

Bonneville Country 98.5 KYGO holds on top in Denver steady at a 7.1 share. iHeartMedia Classic Rock 103.5 The Fox KRFX rises 6.1 to 6.2. Audacy Hot AC Alice 105.9 KALC jumps up 4.5 to 5.5. Bonneville AC 101.1 KOSI holds at a
5.2. Audacy Classic Rock 99.5 The Mountain KQMT rounds out the top five up
4.7 to 4.8.

In what will be its final monthly as CHR 95.7 The Party, iHeartMedias KPTT moves up slightly 2.0 to 2.1. Classical 88.1 KVOD rises 1.4 to 2.3.

Radio One Adult RB Magic 95.9 WWIN-FM continues to dominate Baltimore
despite a 10.8 to 10.0 drop. iHeartMedia Country 93.1 WPOC holds in second
down 6.6 to 6.4. Radio One Hip Hop 92Q WERQ rises 5.7 to 6.0. Hearsts 98
Rock WIYY trends up 4.4 5.3 5.6. Audacy AC Todays 101.9 WLIF is up 5.5 to 5.6.

iHeartMedia Variety Hits 102.7 Jack-FM WQSR slides down 6.2 to 5.1.

Hubbard takes the top three in St. Louis. Classic Rock 94.7 KSHE continues
to dominate moving 13.0 to 13.1. Alternative 105.7 The Point WPNT falls 8.7
to 7.7. Variety Hits 106.5 The Arch WARH moves up 6.9 to 7.5 to tie
iHeartMedia Classic Hits 103.3 KLOU with its 7.4 to 7.5 move. Audacy AC
102.5 KEZK rises 5.7 to 6.3 to tie for fifth with Gateway Creative
Broadcasting Christian AC 99.1 Joy-FM KLJYs 4.9 to 6.3 jump.



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Nielsen: Consumer Sentiment And Radio Usage Up During Progression Towards Normalcy

Posted: 14 Jul 2021 12:56 PM PDT https://radioinsight.com/headlines/210738/nielsen-consumer-sentiment-and-radio-usage-up-during-progression-towards-normalcy/



Nielsen (NYSE: NLSN) released the findings of its latest Nielsen Audio
Consumer Sentiment survey, an ongoing study series addressing current
American sentiment around COVID-19. The sixth study in the series was
conducted June 22 -25, 2021 and reflects responses from 1,000 respondents across the U.S. The study includes insights about activities consumers
engage in, including health, schooling, employment, and transportation
during the pandemic as well as new data about vaccines, and people’s purchasing habits.
According to the Nielsen Audio Consumer Sentiment survey, consumers
eighteen and older now show high optimism as the COVID crisis abates. The survey looked at three segments reflecting attitudes about the pandemic:
People who are “Ready To Go,” those who “Proceed With Caution,” and consumers who “Wait And See” when it comes to resuming normal activities. In April of last year, during the peak of the lock-down, consumers were
roughly equally divided among these groups. Now in June 2021, the Ready To
Go segment reached a new high of 90%, of American consumers reflecting
rising optimism.
There were big gains in each of key indicators on consumer attitudes about COVID-19 in the latest study.  For example, in June 2021 nearly all (95%)
say people are starting to resume more normal activities.  Ninety percent
or more say their town is emerging from the crisis, stores that were closed
are beginning to open again and they will resume normal activities.  There
was a 21 percentage point gain in those who say it is safer than it was a
month ago jumping from 64% in March 2021 to 85% in June 2021.  There was a
59 point jump in those who say things feel more normal now in June 2021
(84%) compared with April 2020 (25%).  Nearly twice as many say they will resume most normal activities in June 2021 (81%) compared with April 2020 (42%).  In addition, more than two thirds (68%) say they are less concerned about the virus.
The study showed that 26% of consumers are spending more than an hour in
their vehicles in June 2021 compared with 14% in April 2020. Heavy radio listeners are far more likely to spend more than an hour in their vehicle
(40%) compared with total consumers (26%).
“With easing restrictions, America is getting out on the open road and time spent in vehicles continues to climb,” said Brad Kelly, Managing Director, Nielsen Audio. “More road trips, commuting to work, visits to family and friends and trips to stores means more listening to broadcast radio and an opportunity for advertisers to capitalize on America’s increasing consumer confidence as we emerge from the pandemic.”
Among the other findings from the study:


Vaccines


Two thirds of consumers have gotten the vaccine or plan to get it.
Uncertainty with regard to vaccines in June 2021 is now half (13%) of what
it was in March (26%) 2021.


Among those who have gotten the vaccine or plan to get it, 73% expect to
resume MOST normal activities and 72% say they expect to resume ALL normal activities.




Economic Outlook


With fewer restrictions and the rollout of the vaccines, half (48%) of consumers anticipate an improved economy in the months ahead, which is two thirds greater than the 29% who say it will remain unchanged and twice as
many as those who expect it to get worse (23%). Consumer expectation about
the economy often becomes a self-fulfilling prophecy, which bodes well for
the recovery.




Employment


Two thirds of employed (67%) people now work outside the home vs. four in
ten (39%) in April 2020.  This is a leading indicator of audience growth, since consumers spend more time with radio when they travel in vehicles to
get to work.




Public Transportation


Each of our segments (Ready to Go, Proceed with Caution and Wait and See)
say that their use of public transportation has decreased much more so than those who say it’s increased due to COVID-19.   More than a third of the most conservative group (Wait and See) say their use of public transit has decreased compared with 6% who say it’s increased since the pandemic.  Even among the most optimistic Ready to Go group, 25% say they use public
transit less compared with only 5% who say it has increased.  Since people still need to get places,  decreased use of public transportation means
more time in vehicles.




Schooling


In October 2020, when we first asked questions about how children attend classes, there were more children attending virtual only classes than those
who attended in-person.  In June 2021, that pattern reversed itself.  Now
38% of kids attend in-person classes compared with 14% who go to virtual
only classes.


In October 2020, nearly as many kids were getting to school on a bus as
those who were getting rides from a family member or in a carpool.  This changed significantly in June 2021, with twice as many kids driven to
school (65%) versus those who took the bus (32%).


With more kids attending class in person and more getting to school in vehicles, there are more opportunities to listen to radio on the way to
school. Nearly nine in ten consumers that the radio is sometimes or always
on during the drive to school.




How Local Shopping Has Changed


We asked consumers how they get the things they purchase, both now and
before the pandemic. In a good sign for retail, in June 2021, 82% say they shopped in-store which is a ten point gain since March 2020.  However,
online shopping has become a bigger factor in consumer’s lives than it was prior to the pandemic, with 77% ordering online and getting goods shipped
to their home compared with 70% before the pandemic.


While stores are open, the convenience of hybrid shopping remains with 32% buying at a local store and having it delivered, 38% picking up items
in-store and 36% doing curbside pick up.




Top weekly activities


The study looked at the top 10 activities consumers engaged in during the
past week in June and compared it to April 2020.  There were big gains in activities that were restricted a year ago such as shopping for groceries
at the store (84% in June 21 vs. 70% in April 20), getting together with friends and family (59% in June 21 vs. 18% in April 20), dining out (43% in June 21 vs. 2% in April 20), shopping for clothes (30% in June 21 vs. 6% in April 20), going to coffee shops (25% in June 21 vs. 7% in April 20) and planning vacations (15% in June 21 vs. 3% in April 20).  Plus, there was a
ten point jump in driving in vehicles (77% in June 21 vs. 67% in April 20)
as people have returned to the road.




Listening to AM/FM Radio


Radio reached 122.1 million consumers in PPM markets during an average week
in May 2021 which was an 8% Year-over-Year increase vs. May 2020.


Radio’s average quarter-hour (AQH) audience peaked at 7.8 million people in PPM markets in May 2021 which was a 20%  Year-over-Year gain vs. May 2020.






About the Nielsen Survey
These results are from an ongoing series of studies looking at consumer sentiment about the COVID-19 crisis, and how people feel about what’s happening in their towns and the state of the recovery.  The study was Conducted April 2020, May 2020, June 2020, October 2020, March 2021, and
June 2021. It is a National Online survey of 1,000 persons 18+.




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Joy Comes To Southern Oregon

Posted: 14 Jul 2021 12:28 PM PDT https://radioinsight.com/headlines/210735/joy-comes-to-southern-oregon/



Following the move and rebranding of CHR 93.7 Now-FM KTMT-FM Medford OR to
Hits 93.3 K227CA last Friday, Stephens Media Group launched Christian AC
Joy 93.7 at noon today.

The station is utilizing programming from Salem Medias Todays Christian
Music network including morning hosts Kevin Taylor and Keep The Faith with Penny in evenings. Gary Thompson, MD/midday host at sister 94.1 KXOJ Tulsa
OK, will host the same daypart at KTMT-FM. Mekelah Rae, who had been
hosting afternoons on the previous 93.7 Now-FM incarnation, remains in the timeslot in addition to hosting middays at sister Country “105.1 The Wolf” KAKT and mornings at “95.1 The Wolf Classic Country” K236CI/KAKT-HD2.



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The Box Opens In Jackson

Posted: 14 Jul 2021 10:17 AM PDT https://radioinsight.com/headlines/210731/the-box-opens-in-jackson/



New South Radio has signed on 102.1 W271DF Jackson MS as Rhythmic Oldies
102.1 The Box.

Fed via 780 WIIN Ridgeland, the station is launching with 10,000 songs commercial free. Market Manager Bob Lawrence writes, Central Mississippi
has been in dire need of a Classic RB ‘party station. We will be playing everything from Motown right up through the 90s; the core of which is 80s. Youll hear Classics from the Temps, Emotions, Janet Jackson, SNAP, Naughty
By Nature, and so much more!

Program Director Tyrone Davis stated, I am thrilled to be a part of this exciting new format on our brand new radio station. The music crosses all
demos and may end up being the most fun Ive ever had programming a radio station

With the launch of The Box, Blues 93.1 W225BK Cedar Hills which had been on
780 WIIN is now being fed via 93.5 WHJT-HD2 Kearney Park.



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KPTT Stunting As Free Britney Radio

Posted: 14 Jul 2021 08:02 AM PDT https://radioinsight.com/headlines/210727/kptt-stunting-as-free-britney-radio/



iHeartMedia CHR 95.7 The Party KPTT Denver has entered stunt mode as Free Britney Radio.

The station started playing nothing but Spears music at midnight coinciding with the next hearing in her legal battle over her conservatorship this afternoon. The stunt follows the dismissal of KPTT morning hosts Deuce,
Nina Blanco, and Dubz earlier this month.

It is expected a rebranded CHR presentation will follow. The 95.7 The Party brand debuted as a Rhythmic AC in 2006. The station shifted to Rhythmic CHR
in 2009 and then Mainstream CHR in 2015.

95.7 is FREE BRITNEY RADIO with All Britney Spears, all the time.
#FREEBRITNEY pic.twitter.com/JMFTUYa6Gq

- 95.7 The Party (@957theparty) July 14, 2021





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June 2021 (5/27 - 6/23) Nielsen Audio PPM Ratings Day 1: Is CHR On The
Rebound?

Posted: 13 Jul 2021 02:00 PM PDT https://radioinsight.com/headlines/210682/june-2021-5-27-6-23-nielsen-audio-ppm-ratings-day-1-is-chr-on-the-rebound/



Nielsen begins its monthly release of PPM ratings with todays Day 1 update including New York, Los Angeles, Chicago, San Francisco, Dallas/Fort Worth, Houston/Galveston, Atlanta, Philadelphia, Long Island, Riverside/San Bernardino, San Jose, and Middlesex/Somerset/Union.

All the numbers can be found at RadioInsight.com/Ratings.


iHeartMedia AC 106.7 Lite-FM WLTW New York remains on top with a 6.7 to 6.6 slip. MediaCo Adult RB 107.5 WBLS rises 6.3 to 6.5. SBS Spanish Tropical
Mega 97.9 WSKQ jumps to third up 5.1 to 5.7. Audacy Classic Hits 101.1
WCBS-FM drops 5.7 to 5.5. iHeartMedia Classic Rock Q104.3 WAXQ rises 4.6 to 5.7.

iHeartMedia CHR Z100 WHTZ trends up 4.1 to 4.6.

Audacy Classic Hits K-Earth 101 KRTH extends its Los Angeles lead with a
5.3 to 5.5 rise, while iHeartMedia AC 103.5 KOST slips 5.2 to 4.9. iHeart News/Talk 640 KFI trends down 5.7 4.8 4.4. Univision Spanish AC 107.5
K-Love KLVE rises 4.0 to 4.2, while iHeartMedia Hot AC 104.3 My-FM KBIG
holds at a 4.1.

iHeartMedia Adult RB V103 WVAZ leads Chicago despite a 7.1 to 6.5 drop.
Audacy News 780 WBBM/105.9 WCFS is second up 5.9 to 6.0. iHeartMedia AC
93.9 Lite-FM WLIT falls 5.8 to 5.6. Hubbard Classic Rock 97.1 The Drive
WDRV slips 5.4 to 5.2. Univision Regional Mexican Que Buena 105.1 WOJO
rises to fifth up 3.8 to 4.1.

A lot of movement down the list in Chicago. Cumulus Classic Hits 94.7
WLS-FM trends up 2.7 3.1 3.5. Audacy Country US 99 WUSN rises 2.2 2.5
2.8 and co-owned CHR B96 WBBM-FM crawls up 1.8 2.2 2.3. Moving downward
are Public News/Talk 91.5 WBEZ (4.9 4.2 3.4), Hubbard Hot AC 101.9 The
Mix WTMX (4.0 3.8 3.4) and Weigel Broadcasting Soft Oldies 87.7 MeTV-FM WRME-LP (3.2 2.9 2.7).

Public News/Talk 88.5 KQED-FM remains in the lead in San Francisco with an
8.2 to 8.7 rebound. MLBs Giants lead Cumulus Sports 680 KNBR/104.5 KNBR-FM
up to second with a 4.3 5.1 6.3 trend. Audacy News 740 KCBS/106.9 KFRC
slips 6.4 to 5.9. iHeartMedia Soft AC 98.1 The Breeze KISQ rises 4.3 to
4.6. Bonneville Adult RB 102.9 KBLX trends up to fifth 3.1 4.2 4.5.

Trending downward are Audacy Hot AC Alice 97.3 KLLC 3.4 to 2.8 and Cumulus News/Talk 810 KGO 1.9 1.6 1.4.

Audacy Classic Hits 98.7 KLUV remains on top of Dallas with a 4.9 to 5.2
gain. iHeartMedia Classic Rock Lonestar 92.5 KZPS rises to second up 4.3 to 4.7. iHeartMedia AC Star 102.1 KDGE is third up 4.4 to 4.5. Cumulus Country
New Country 96.3 KSCS (steady at 4.4) and Audacy Variety Hits 100.3 Jack-FM KJKK (4.3 to 4.4) tie for fourth.

Salem Christian AC 94.9 KLTY trends down with a 4.0 to 3.1 slide. Cumulus Sports The Ticket 1310 KTCK/96.7 KTCK-FM drops 3.6 to 2.6.

iHeartMedia AC Sunny 99.1 KODA expands its lead in Houston to a full share
with a 6.9 to 7.5 gain. Cox Classic Rock 107.5/106.9 The Eagle KGLK/KHPT
rises to second up 6.3 to 6.5. Hope Media Christian AC 89.3 KSBJ falls to
third 6.6 to 6.3. Univision Regional Mexican Que Buena 102.9 KLTN slides
6.2 to 5.9, while Audacy Variety Hits 95.7 The Spot KKHH rises 5.3 to 5.6.

iHeartMedia News/Talk 740 KTRH trends down 5.5 4.9 4.5. Cox Country 93Q
KKBQ falls 5.1 to 3.9. Audacy Spanish CHR Mega 101 KLOL trends up 3.0 3.4
4.1.

As usual Cox Media Group retains four of the top five stations in Atlanta. News/Talk 750 WSB/95.5 WSBB drops 8.6 to 8.1. Classic Rock 97.1 The River
WSRV slips 7.1 to 6.7. Adult RB Kiss 104.1 rises 6.0 to 6.4. Audacy Hip
Hop/RB V103 WVEE surges up 4.8 to 5.7. Cox AC B98.5 WSB-FM rises 4.5 to 4.8.

The Atlanta CHRs continue to surge up. Cumulus Medias Q99.7 WWWQ rises 3.6
4.3 4.6. iHeartMedias Power 96.1 WWPW moves 2.9 3.9 4.1.

iHeartMedia Adult RB 105.3 WDAS-FM expands its Philadelphia lead with a 7.2
to 7.8 gain, while Beasley Rock 93.3 WMMR slips 6.9 to 6.6. Beasley Classic Rock 102.9 WMGK is up a bit 6.2 to 6.3, while sister Country 92.5 WXTU
holds steady at 5.4. Audacy Sports 94.1 WIP falls to fifth 5.8 to 5.2.

iHeartMedia CHR Q102 WIOQ trends up 3.5 3.7 4.6. University of
Pennsylvania AAA 88.5 WXPN rises 2.6 to 3.1 for what ratings expert Chris
Huff notes is its largest share since January 2007. Mega-Philadelphia
Spanish Tropical Mega 105.7 1310 WEMG rises 0.9 1.2 1.5. Trending
downward are Audacys duo of Classic Hits 98.1 WOGL (4.5 4.2 3.3) and Conservative Talk 1210 WPHT (1.5 1.1).

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