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Marco

Posted: 27 Jun 2022 05:43 AM PDT https://www.insideradio.com/people_moves/marco/article_b00680be-f616-11ec-a3e3-6f8124bf9288.html

Marco is paired with Lyn Cayse in mornings at Cumulus Media country “K100” WKKO Toledo. Marco, who succeeds the retired Cliff Smithers, most recently hosted mornings at Saga Communications former CHR “Energy 106.9” WNRG Milwaukee. He previously hosted mornings at…
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Jona Denz-Hamilton

Posted: 27 Jun 2022 05:06 AM PDT https://www.insideradio.com/people_moves/jona-denz-hamilton/article_9c9d4490-f611-11ec-9fcb-4f9209bc914f.html

Momentum Broadcasting classic rock KIOO Visalia-Tulare-Hanford (99.7) hires veteran San Francisco personality Jona Denz-Hamilton for middays.
Denz-Hamilton hosted middays at Alpha Media’s KBAY San Jose (94.5) for 26 years, before its flip to country in April. She succeeds Dayna Keyes…
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Bill Kaczaraba

Posted: 27 Jun 2022 05:01 AM PDT https://www.insideradio.com/people_moves/bill-kaczaraba/article_e17841ec-f610-11ec-9668-1ff91e24d2b3.html

Veteran news director Bill Kaczaraba joins Bonneville news/talk KIRO-FM
Seattle (97.3) where he will serve as anchor and producer for its early
morning newscasts. Kaczaraba was previously News Director at KCPQ-TV and Executive News Director at Northwest Cable News. He…
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Broadcasters See Major Step Forward In Congress Toward Allowing Cannabis
Ads On Radio.

Posted: 27 Jun 2022 02:20 AM PDT https://www.insideradio.com/free/broadcasters-see-major-step-forward-in-congress-toward-allowing-cannabis-ads-on-radio/article_cceb48a0-f5e3-11ec-9437-d34e472f6c65.html

Congress on Friday took a major step forward toward allowing radio and television stations to accept cannabis ads in states where it has been legalized. The House Appropriations Committee advanced the appropriations
bill which includes language that would prevent the…
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What Local Direct Advertisers Are Buying - And What Theyre Increasing.

Posted: 27 Jun 2022 02:10 AM PDT https://www.insideradio.com/free/what-local-direct-advertisers-are-buying-and-what-they-re-increasing/article_a64976ae-f5e3-11ec-80cc-f72fc128ea0f.html

Outside of the largest markets, the majority of radio ad revenue comes from local direct ad buyers. So, what media are the furniture stores, bicycle
shops, restaurants and other local businesses buying now? And what do they
plan to spend…
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Ad Agencies Are Big Radio Users With Their Eyes On Streaming Video And
Social.

Posted: 27 Jun 2022 02:00 AM PDT https://www.insideradio.com/free/ad-agencies-are-big-radio-users-with-their-eyes-on-streaming-video-and-social/article_710de8da-f5e3-11ec-a963-136e35e8d1e5.html

One of the big differences between local ad agencies and local businesses
that buy advertising directly has to do with marketing sophistication. According to Borrell’s spring 2022 survey, 87% of 498 local ad agency respondents are classified as “marketing masters,”…
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FTC Proposes New Rules On What Auto Dealers Can Say In Their Advertising.

Posted: 27 Jun 2022 01:50 AM PDT https://www.insideradio.com/free/ftc-proposes-new-rules-on-what-auto-dealers-can-say-in-their-advertising/article_51ced0e2-f5e3-11ec-92b5-672ea1303bfb.html

In a move that could potentially shake up how auto dealers advertise, the Federal Trade Commission has launched a proceeding to address what it says
are bait-and-switch marketing tactics that can plague consumers throughout
the car-buying experience. If adopted as…
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Digital Audios Share Of Americans Media Time Continues To Rise.

Posted: 27 Jun 2022 01:40 AM PDT https://www.insideradio.com/free/digital-audio-s-share-of-americans-media-time-continues-to-rise/article_305879cc-f5e3-11ec-9fa9-1394f3a29146.html

No matter how you slice and dice the data, digital audio consumption
continues to climb. New data from eMarketer shows digital audio will
account for 12.7% of overall media time among U.S. adults in 2022. And
within digital media time,…
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Zapoleon On CHR Playlist Success: 'Follow The Data, Play The Hits.'

Posted: 27 Jun 2022 01:30 AM PDT https://www.insideradio.com/free/zapoleon-on-chr-playlist-success-follow-the-data-play-the-hits/article_14568ab6-f5e3-11ec-b99c-0782e7f93518.html

For long-time radio programming consultant Guy Zapoleon, even with the ever-increasing number of data sources out there to measure the power of a potential hit song – TikTok being a recent addition – it still comes down to finding the…
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Thanks To One Mammoth TV Transaction, Deal Market Roared Back To Life In Q1.

Posted: 27 Jun 2022 01:20 AM PDT https://www.insideradio.com/free/thanks-to-one-mammoth-tv-transaction-deal-market-roared-back-to-life-in-q1/article_f5f09080-f5e2-11ec-ae7e-77400d030d37.html

The broadcast deal market for first quarter 2022 reached $11.05 billion,
the highest quarterly deal volume since third quarter 2019, according to a market recap from Kagan, the media research unit of S&P Global Market Intelligence. It marks only the…
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