• "Descent" -- (to Summit a Mountain)

    From HenHanna@21:1/5 to HVS on Thu Dec 5 20:50:58 2024
    XPost: alt.usage.english, alt.english.usage

    ok... "Descent" as in sliding down a hill...


    I thought it meant... [So good to be back down, alive!]


    _______________________

    The French company Descent is known for its focus on outdoor and
    adventure sports, particularly in the realm of skiing and mountain
    sports.

    The name "Descent" reflects the core activities associated with these
    sports, emphasizing the movement downhill, which is central to skiing
    and snowboarding.

    Key Points about Descent:

    Focus on Adventure: The name captures the essence of thrill
    and exploration inherent in outdoor sports, appealing to enthusiasts who
    seek adventure in mountainous terrains.

    Brand Identity: By choosing a name that evokes a sense of
    movement and challenge, Descent positions itself as a brand that
    embodies the spirit of adventure and the excitement of descending from
    heights.

    Product Range: The company typically offers gear and equipment designed for skiing, snowboarding, and other mountain-related
    activities, aligning its branding with the adventurous lifestyle of its
    target audience.




    On Thu, 5 Dec 2024 16:08:01 +0000, HVS wrote:

    Although I'm aware that newly-verbed nouns deeply annoy some people, I
    have no problem with the practice. It's happened so frequently in the
    past that it clearly plays a significant role in the evolution of the language.

    That said, newly-encountered examples tend to leap off the page when
    first seen, and today's example for me is to "summit" a mountain.

    I haven't encountered that before today, and I've not been able to find
    when it was first recorded as a verb.

    Any idea how old the usage is?

    1974 in the OED.

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