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The hardware giant Tractor Supply Company has promised to stop its LGBT
pride and Diversity, Equity, and Inclusion (DEI) programs massive attention
on social media to how the company pushes an extremely “woke” agenda on its employees.


The boycott began when conservative activist Robby Starbuck revealed that
the company funded drag events, had LGBT training programs for employees,
and funded sex-change procedures.

While those kinds of corporate activities may be normal these days for large corporations, Tractor Supplies’ customers tend to be conservative and predominantly from rural areas.

“This monumental change is thanks to all of you who supported my work exposing this, to the whistleblowers in Tractor Supply and my fellow farm owners who respectfully spoke up. I’m working to get more information about these changes but this is a fantastic moment for the fight to banish
wokeness, DEI and ESG from the workplace,” said Starbuck on X, celebrating his victory.

In addition to providing basic hardware store goods, Tractor Supply also
sells numerous outdoor products, including farming supplies.

The primary customer base is composed of rural American homeowners, not typically a demographic that supports radical left-wing DEI policies and
gender ideology.

In response to the boycott, Tractor Supply completely reversed course in a statement posted to social media Thursday.

“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart,” said Tractor Supply.

https://x.com/TractorSupply/status/1806417863885902217/photo/1

In the memo, the company promised to “eliminate DEI roles” and abolish their
pro-DEI goals, along with abolishing their carbon emissions standards.

They also promised to stop funding any LGBT events.

“Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring non- business activities like pride festivals and voting campaigns,” said the company.

Following the announcement, the company removed the “Pride month” imagery from its website and employee portal.

The decision led the company’s stock to go up in value.

The decision may have been influenced by the decline of the Bud Light beer brand after it partnered with transgender influencer Dylan Mulvaney — a move that cost the beer giant billions of dollars.

The brand has still failed to recover in the eyes of much of the beer-
drinking public.

https://www.themainewire.com/2024/06/tractor-supply-company-ditches-woke- after-conservative-boycott/

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On 2024-06-30, Erasing The Obama Gay Agenda <obama.the.kenyan.queer@useless.fags> wrote:

The hardware giant Tractor Supply Company has promised to stop its LGBT
pride and Diversity, Equity, and Inclusion (DEI) programs massive attention on social media to how the company pushes an extremely “woke” agenda on its
employees.

The boycott began when conservative activist Robby Starbuck revealed that
the company funded drag events, had LGBT training programs for employees,
and funded sex-change procedures.

While those kinds of corporate activities may be normal these days for large corporations, Tractor Supplies’ customers tend to be conservative and predominantly from rural areas.

“This monumental change is thanks to all of you who supported my work exposing this, to the whistleblowers in Tractor Supply and my fellow farm owners who respectfully spoke up. I’m working to get more information about these changes but this is a fantastic moment for the fight to banish wokeness, DEI and ESG from the workplace,” said Starbuck on X, celebrating his victory.

In addition to providing basic hardware store goods, Tractor Supply also sells numerous outdoor products, including farming supplies.

The primary customer base is composed of rural American homeowners, not typically a demographic that supports radical left-wing DEI policies and gender ideology.

In response to the boycott, Tractor Supply completely reversed course in a statement posted to social media Thursday.

“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart,” said Tractor Supply.

https://x.com/TractorSupply/status/1806417863885902217/photo/1

In the memo, the company promised to “eliminate DEI roles” and abolish their
pro-DEI goals, along with abolishing their carbon emissions standards.

They also promised to stop funding any LGBT events.

“Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring non- business activities like pride festivals and voting campaigns,” said the company.

Following the announcement, the company removed the “Pride month” imagery from its website and employee portal.

The decision led the company’s stock to go up in value.

The decision may have been influenced by the decline of the Bud Light beer brand after it partnered with transgender influencer Dylan Mulvaney — a move
that cost the beer giant billions of dollars.

The brand has still failed to recover in the eyes of much of the beer- drinking public.

https://www.themainewire.com/2024/06/tractor-supply-company-ditches-woke- after-conservative-boycott/

I have a Tractor Supply store near where I live and it's a great store with friendly, knowledgeable
workers. Think of it as Home Depot with employees who actually can offer accurate advice.
I did not realize they went woke / DEI, but I am glad they realized what a mistake they made and
are reversing their decisions.

--
pothead
Joe Biden is the absolute WORST President Of the U.S. ever.
Nobody else is even close. Including Jimmy Carter.
Vote for ANYBODY but Joe Biden in 2024.

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On 2024-06-30, Klaus Schadenfreude <klaus.schadenfreude.Zwergentöter> wrote:

[Default] pothead <pothead@snakebite.com> typed:

I have a Tractor Supply store near where I live and it's a great store with friendly, knowledgeable
workers. Think of it as Home Depot with employees who actually can offer accurate advice.
I did not realize they went woke / DEI, but I am glad they realized what a mistake they made and
are reversing their decisions.

I will ALWAYS go to Tractor Supply before I got to Lowes or Home
Depot. I've never had a Lowes employee come up to me and ask if I
needed help.

I had no idea they sponsored Gay Parades or any of that shit, but it
wouldn't have stopped me from buying hardware there, either.

It is good to see a company come right out and say, "Yeah, we're not
going to be doing any of this stupid shit any more. If you fags or
Portland antifa supporters like Baxter want to shop somewhere else
because we don't have a float in the Gay Parade, feel free-- we'll get
along fine without you."

Is there documented cases of a large scale company, corporation, business that has gone woke/DEI
and have seen significant increases in profit/sales/popularity ?



--
pothead
Joe Biden is the absolute WORST President Of the U.S. ever.
Nobody else is even close. Including Jimmy Carter.
Vote for ANYBODY but Joe Biden in 2024.

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