As marketing assistant for a company that makes those little strings
used by tampon manufacturers, I can respond to this question with some |>degree of authority. The white shorts and strenuous exercise typical
of tennis represent the perfect illustration for marketing tampons, and |>demonstrating that any given tampon product will provide the necessary |>comfort and security to its user. Unlike toothpaste and shampoo,
tampons do not represent a "grooming" product as such, and thus there
is no need to graphically portray their installation, wearing, or |>removal. Furthermore, many people misunderstand the copy in the tampon |>commercial that states, "It's not your mother's tampon". The ad agency |>did not mean to imply that the daughter is not wearing her mother's soiled |>tampon, but rather, that the brand she IS wearing (or should wear) is
a significant improvement over the general quality of tampon worn by
the previous generation of women. Personally, I get annoyed at |>unnecessary "media-bashing"; not all the time, just periodically.
We knew all that!
As marketing assistant for a company that makes those little strings
used by tampon manufacturers, I can respond to this question with some |>degree of authority. The white shorts and strenuous exercise typical
of tennis represent the perfect illustration for marketing tampons, and |>demonstrating that any given tampon product will provide the necessary |>comfort and security to its user. Unlike toothpaste and shampoo,
tampons do not represent a "grooming" product as such, and thus there
is no need to graphically portray their installation, wearing, or |>removal. Furthermore, many people misunderstand the copy in the tampon |>commercial that states, "It's not your mother's tampon". The ad agency |>did not mean to imply that the daughter is not wearing her mother's soiled |>tampon, but rather, that the brand she IS wearing (or should wear) is
a significant improvement over the general quality of tampon worn by
the previous generation of women. Personally, I get annoyed at |>unnecessary "media-bashing"; not all the time, just periodically.
We knew all that!
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