On 12/10/2024 21:19, Graham. wrote:
It seems to be the latest fad, commercials pillar boxed to 4:3 for all
or part of the spot.
What I fail to see is a pattern, a particular type of campaign where
the technique is being used?
What emotion is being convoyed to us?
I suppose they have been manipulating the Y-axis for years now it's
the E-W turn.
Should I perhaps stop worrying about it, and leave this stuff to those
with media studies degrees?
I suppose it's similar to using b/w, and/or adding faux film grain and scratches, though (on the Tesco ads particularly) why ?
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